Although I myself do not use Twitter I noticed an article in the New York Times that looked interesting, seeing as a class we have been talking a lot about Google and the advancement of technology. Yesterday Tuesday April 13, Twitter unleashed a plan that will bring in its exponential growth into revenue. Twitter plans on making money from advertising, called Promoted Tweets that users will see when they search for keywords that the advertisers have bought to link to their ads. Companies like Best Buy, Starbucks, Virgin America and Bravo are already getting ahead and on the list to run ads. Twitter has some revenue from deals to license streams of posts to Google, Yahoo, and Microsoft but these ads will let businesses insert themselves and info right into the stream and stay stable not getting buried in the flow.
Twitter plans on these ads to be promoted at the top of results even if it was written a lot earlier than other tweets. Not only can the businesses see negative conversations, but they can keep track of what people want through todays current technology. Advertising has yet to disappear and finding loops and holes to get through just for their own products. That is after all what America seems to be about!
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